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Mark your calendars for Friday, February 24th, 2012


Friday, February 24th – at the AV Fairgrounds. Your ticket includes a continental breakfast, buffet lunch and all the networking that you can fit in between 7:30 am and 2:30 pm.

Register for the Conference by clicking here: Registration Form

Click on the link for our Sponsorship Package and ticket information:

Sponsorship Program (3)

Basketball Legend EARVIN “MAGIC” JOHNSON is “Ready to Rebound” at the 40th annual AV Business Outlook Conference, that the AV Board of Trade has planned for Friday, Feb. 24, 2012, at the Poppy Pavilion on the AV Fairgrounds.
“In line with our theme, ‘Ready to Rebound,’ Johnson will be an inspirational keynote speaker who can talk about his life lessons applicable to the challenges facing business today,” said Drew Mercy, conference chairman. “He has successfully carried his skills and tenacity on the basketball court into the business world, making his company the #1 Urban Brand in America.”

Click on the link below to View A Brief Video

Video Highlight Reel

Today Johnson is chairman and CEO of Magic Johnson Enterprises (MJE), which he founded in 1987. MJE provides high quality products and services that focus on ethnically diverse and underserved urban communities through strategic alliances, investments, consulting and endorsements.

MJE is comprised of multiple business entities and partnerships that include three capital management funds, with more than $4 billion dollars in real estate and $2 billion dollars in committed capital.  His companies include Magic Airport Holdings, 24 Hour Fitness Magic Sports Centers, T.G.I.F. Fridays Restaurant, Best Buy, and Vibe Holdings, LLC. He serves as chairman of the multi-media company that houses the Vibe, Uptown, and Soul Train brands.

In 2010, Johnson divested his Starbucks and Los Angeles Lakers shares for more than $100 million dollars. However, he continues to assist Starbucks with their community development initiatives and remains vice president of the Los Angeles Lakers.

In keeping with his mission to help underserved urban communities, he is a partner with Detroit Venture Partners that is to helping rebuild the city of Detroit through entrepreneurship and with EdisonLearning, which is  helping to turn around under-performing schools.  In addition, he and Tim Leiweke of AEG are working in an effort to build a new stadium and bring a National Football League team to Los Angeles.

For 20 years he has served as chairman and founder of the Magic Johnson Foundation, which is committed to transforming Urban America through HIV/AIDS Awareness & and prevention Programs, Community Empowerment Centers, and the Taylor Michaels Scholarship Program.

Individual tickets are $150 each or $1,200 for a table of eight, with members receiving a 10% discount. For BOC sponsorships or tickets contact the AV Board of Trade office at 661-942-9581 or e-mail

NASA Administrator, Charles Bolden, joins the list of speakers

Now that the space shuttles have retired, everyone is asking “What’s next for NASA?  Retired Marine Corps Maj. Gen. Charles Frank Bolden, Jr., administrator of the National Aeronautics and Space Administration, will provide answers at the 40th annual Antelope Valley Business Outlook Conference on Friday, Feb. 24, at the Poppy Pavilion on the AV Fairgrounds.
His talk will address NASA’s plans for designing and building future space capabilities such as a Multi-Purpose Crew Vehicle for solar system exploration and the Space Launch System for human exploration beyond Earth’s orbit.
With regard to the changes at NASA, Bolden said, “As a former astronaut and the current NASA Administrator, I’m here to tell you that American leadership in space will continue for at least the next half-century because we have laid the foundation for success — and failure is not an option.”
Of interest to Californians is the news that the Shuttle Endeavor, which completed its last mission in April 2011, will be moving to the California Science Center at Exposition Park in Los Angeles.
Bolden, who began his duties as administrator of NASA on July 17, 2009, leads the NASA team and manages its resources to advance the agency’s missions and goals.
His 34-year career with the Marine Corps included 14 years as a member of NASA’s Astronaut Office. After joining the office in 1980, he traveled to orbit four times aboard the space shuttle between 1986 and 1994, commanding two of the missions. His flights included deployment of the Hubble Space Telescope and the first joint U.S.-Russian shuttle mission.
Bolden , a native of Columbia, S.C., received an appointment to the U.S. Naval Academy. He earned a bachelor of science degree in electrical science in 1968 and was commissioned as a second lieutenant in the Marine Corps. After completing flight training in 1970, he flew more than 100 combat missions in North and South Vietnam, Laos, and Cambodia, while stationed in Namphong, Thailand, from 1972-1973.
After returning to the U.S., Bolden served in a variety of positions in the Marine Corps in California and earned a master of science degree in systems management from the University of Southern California in 1977. Following graduation, he was assigned to the Naval Test Pilot School at Patuxent River, Md., and completed his training in 1979.
Bolden’s NASA astronaut career involved several technical assignments including chief of the safety division at Johnson, overseeing safety efforts for the return to flight after the 1986 Challenger accident, and lead astronaut for vehicle test and checkout at the Kennedy Space Center; and Assistant Deputy Administrator at NASA Headquarters.
After his final space shuttle flight in 1994, he left the agency to return to active duty with the Marine Corps as the deputy commandant of midshipmen at the U.S. Naval Academy. His Marine Corps career included commanding general assignments with the 1st Marine Expeditionary Force in the Pacific and Operation Desert Thunder in Kuwait. Later promoted to major general in 1998, he was named deputy commander of U.S. Forces in Japan. He later served as the commanding general of the 3rd Marine Aircraft Wing at Marine Corps Air Station Miramar in San Diego from 2000 until 2002, before retiring from the Marine Corps in 2003.

The 40th annual AV Business Outlook Conference will welcome a new economist, Dr. MARK SCHNIEPP, director of the CaliforniaEconomic Forecast, to its rostrum of speakers on  Friday, Feb. 24, 2012.

Schniepp is familiar to local business and real estate leaders since his Santa Barbara-based company prepares the Antelope Valley Real Estate and Economic Forecast, as well as forecasts and economic commentary on the various regional economies of California. “Mark Schneipp’s economic analyses are excellent resources for any business wisely choosing to plan ahead.  His report and tailor-made Antelope Valley forecast is a must-see for business leaders in our region.  We’re excited to have him at our conference,” said Drew Mercy, conference chairman.

The California Economic Forecast publishes a semi-annual real estate and economic forecast for Santa Barbara County as part of a semi-annual conference series. The event is held twice a year at the Double Tree Resort in Santa Barbara. In addition, the company prepares economic analysis and county level forecasts for Cal Trans, Kaiser Permanente, the California Association of Realtors, and the Southern California Association of Governments.

Schniepp participates with the UCLA Anderson Forecast in the preparation of the annual Orange County Economic Forecast each year in October, and the San Diego County Economic Forecast in May.

Schniepp received his Ph.D. from the University of California, Santa Barbara in 1982.

Between 1979-1990 as a faculty member of the Department of Economics at the university, he taught intermediate micro-economic and macroeconomic theory, applied regional modeling, applied econometrics, and forecasting.

From 1999 to 2003 he served as a senior economist to Kathleen Connell, the California State Controller. Between 1982 and 2000 he was director of the Economic Forecast Project at the UCSB. He founded his consulting firm in 1989 and left the university in the early 2000s to devote full time to his forecasting company.

Sponsor of the economic forecast portion and economist Schniepp will be Poole & Shaffery, LLP, a full-service, Lancaster-based law firm who focuses on different areas of litigation, counseling and transactional services.

Our emcee for this annual event is: STEVEN DERRYBERRY of KESTLER- DERRYBERRY, LLC

Business Outlook Conference Emcee Steven Derryberry, a young Lancaster attorney, promises to bring a “upbeat and optimistic” touch to the Antelope Valley Board of Trade’s annual event on Friday, Feb. 24, 2012.

As a new director on the Board of Trade, Derryberry was chosen by the conference planning committee to present a new emcee’s face on the rostrum, according to Conference Chairman Drew Mercy.

A partner in Kestler | Derryberry LLP, Derryberry said that he is very excited to be chosen as the master of ceremonies for the annual economic event. “I want to take the doom and gloom out of the current state of the economy. Too many times these conferences are about how terrible the economy is, instead of the positive movements we are facing. I have been a bird on the wall for the keynote speaker discussions, and I am confident that the event will be entertaining and insightful.”

Derryberry moved with his family to the Antelope Valley in 1989, where he attended Quartz Hill Elementary School and Joe Walker Middle School and graduated from Quartz Hill High School. After attending Antelope Valley College, he earned a bachelor of science in business administration from California Polytechnic University of San Luis Obispo. While a student at Southwestern University School of Law, he was a member of the competition Trial Advocacy Honors Program before graduating in May of 2006. He was admitted to the California State Bar along with the United States District Court, Southern District of California in December of 2006.

His law career started at Kestler, Burton and Pacione LLP as a law clerk, and after his admission to the bar, he joined the practice as a partner. Over a transition of partners, the firm became Kestler | Derryberry LLP in October of 2008. It is now a law firm specializing in the fields of business law, real estate law, employment law, probate and trust law. “As the managing partner I strive to achieve an equal balance in the firm to ensure we can help all those who need our services. I have one business partner and seven support staff,” he said. His office is located at 723 West Lancaster Boulevard in Lancaster.Derryberry’s involvement in community service includes Lancaster Performing Arts Center Foundation, Lancaster Neighborhood Vitalization Commission, Antelope Valley Jaycees, and Antelope Valley Chambers of Commerce.

He and his wife Courtney are newly-weds, having been married August 27, 2011. He has a step-daughter, Mackenzie. In their free time they enjoy wine tasting in Paso Robles, trips to Disneyland and waterskiing.

The new attorney-director will offer a different prospective to the Board of Trade. As he sees it, “My experience in the legal field is always a comforting thing to include on a public organization’s board. At first I expect to learn where the Board of Trade is, and as soon as I am caught up on the projects and issues facing the board I will contribute and get involved where I feel I can be used.”

JOE BRENNAN, production operations director for The Spaceship Company, will speak about the world’s first commercial spaceships being built at Mojave Air and Space Port at the 2012 Business Outlook Conference on Friday, Feb. 24, 2012.
As the director of production operations at      The Spaceship Company (TSC), Brennan is responsible for the production of the Spaceships that are making commercial space travel a reality for Sir Richard Branson’s Virgin Glacatic and private passengers into space. His presentation will be titled “TSC open for business – Now Building Private Spaceships!”
In September TSC, the aeropace production joint venture of Virgin Galactic and Scaled Composites, opened its final assembly and test hangar at the Mojave Air and Space Port. The $8-million hangar supports the final stages of production for Virgin Galactic’s WhiteKnightTwo and SpaceShipTwo. The company currently employs about 110 employees, and the number is  growing weekly as the company adds more new jobs to the commercial space industry at spaceports in Mojave and New Mexico.
Prior to joining TSC in 2009, Brennan worked as the program manager at Quatro Composites, overseeing the development and initial production of numerous aircraft composite structures and assemblies.
Brennan started his career at The Boeing Co. in 2004 where he worked on developing what would become the 787 Dreamliner, earning “Lead Inventor” status on most of U.S. 10 patent applications for Boeing that he was involved with.

Brennan holds a bachelor’s degree in mechanical engineering, a master’s certificate in project management, and a master’s degree in business administration from the University of Washington where he graduated in the top 10 percent of his class. In addition, he and his wife have three children, and he enjoys coaching and playing water polo with his local youth team in Santa Clarita.

And the winner is…

A highlight of the 2012 Antelope Valley Business Outlook Conference will be the presentation of the ”Antelope Valley Businessperson of the Year” Award. A joint collaboration of the Antelope Board of the Trade, the Greater Antelope Valley Economic Alliance and the Antelope Valley Press, this award is given out annually to one of the region’s most accomplished business leaders.

Click here for an application

Businessperson of the Year application

The 40th Annual Antelope Valley Business Outlook Conference will feature the release of the 2012 Economic Roundtable Report compiled by the Greater Antelope Valley Economic Alliance (GAVEA). This highly anticipated, regionally-focused annual report is a vital benchmarking and business attraction tool used by many local and national employers, investors and developer


January 20, 2012 - Posted by | Uncategorized

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