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Goodmorning Antelope Valley Live Podcast

Time: July 19, 2011 from 8:30am to 10:30am
Location: Blvd Today Cafe
Street: 749 West lancaster BLVD
City/Town: Lancaster, CA
Website or Map: http://www.ustream.tv/channel…
Phone: 661.948.8442
Event Type: talk showlivecommunitybusinessesart,entertainmentantelope valley
Organized By: Lancaster BLVD

http://ilivetoday.com Weekly podcast / talk show highlighting events, businesses and community in the Antelope Valley. Come be a part of the live show! Hosted by Ben Andrews and Jim Greenleaf. 661.948.8442


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July 19, 2011 Posted by | antelope valley social media, blvd business help, blvd events, City of Lancater, social antelope valley, social media, SOCIAL MEDIA AND TECHNOLOGY USE | , , , , , , | Leave a comment

All about St. Patricks Day

http://www.avflorist.com 888.948.6006 Order online today and Make St. Patricks Day a reason to show someone you care.

A man dressed as a leprechaun in New Orleans, Louisiana. 

A man dressed as a leprechaun grins for the camera in New Orleans.

Photograph by Taylor S. Kennedy, National Geographic

John Roach

for National Geographic News

Updated March 16, 2011

On St. Patrick’s Day—Thursday, March 17—millions of people will don green and celebrate the Irish with parades, good cheer, and perhaps a pint of beer.

But few St. Patrick’s Day revelers have a clue about St. Patrick, the historical figure, according to the author of St. Patrick of Ireland: A Biography.

“The modern celebration of St. Patrick’s Day really has almost nothing to do with the real man,” said classics professor Philip Freeman of Luther College in Iowa. (Take an Ireland quiz.)

Who Was the Man Behind St. Patrick’s Day?

For starters, the real St. Patrick wasn’t even Irish. He was born in Britain around A.D. 390 to an aristocratic Christian family with a townhouse, a country villa, and plenty of slaves.

What’s more, Patrick professed no interest in Christianity as a young boy, Freeman noted.

At 16, Patrick’s world turned: He was kidnapped and sent overseas to tend sheep as a slave in the chilly, mountainous countryside of Ireland for seven years. (See Ireland pictures.)

“It was just horrible for him,” Freeman said. “But he got a religious conversion while he was there and became a very deeply believing Christian.”

St. Patrick’s Disembodied Voices

According to folklore, a voice came to Patrick in his dreams, telling him to escape. He found passage on a pirate ship back to Britain, where he was reunited with his family.

The voice then told him to go back to Ireland.

“He gets ordained as a priest from a bishop, and goes back and spends the rest of his life trying to convert the Irish to Christianity,” Freeman said.

Patrick’s work in Ireland was tough—he was constantly beaten by thugs, harassed by the Irish royalty, and admonished by his British superiors. After he died on March 17, 461, Patrick was largely forgotten.

But slowly, mythology grew around Patrick, and centuries later he was honored as the patron saint of Ireland, Freeman noted.

(Related: “St. Patrick’s Day Fast Facts: Beyond the Blarney.”)

St. Patrick’s Day Shamrock Shortage

According to St. Patrick’s Day lore, Patrick used the three leaves of a shamrock to explain the Christian holy trinity: the Father, the Son, and the Holy Spirit.

Today, St. Patrick’s Day revelers wear a shamrock out of tradition. But people in Ireland hoping to wear an authentic shamrock are running low on luck.

Trifolium dubium, the wild-growing, three-leaf clover that some botanists consider the official shamrock, is an annual plant that germinates in the spring. Recently, Ireland has had two harsh winters, affecting the plant’s growth.

“The growing season this year is at least as delayed as it was last year, and therefore there is the potential for shortage of home-grown material,” John Parnell, a botanist at Trinity College Dublin, said in an email.

“We have had frost and snow showers in parts of Ireland within the past week,” he added.

Other experts pin the shortage of the traditional plant as much on modern farming methods and loss of traditional hay meadows.

“The cold winters we are having here lately are just another nail in the coffin,”Carsten Krieger, a landscape and nature photographer whose books includeThe Wildflowers of Ireland, said via email.

To make up for the shortfall, many sellers are resorting to other three-leaf clovers, such as the perennials Trifolium repens and Medicago lupulina. According to the Irish Times, these plants are “bogus shamrocks.”

Trinity College’s Parnell agreed that Trifolium dubium is the most commonly used shamrock today, which lends credence to the claims of authenticity.

However, he added, the custom of wearing a shamrock dates back to the 17th and 18th centuries, and “I know of no evidence to say what people then used. I think the argument on authenticity is purely academic—basically I’d guess they used anything cloverlike then.”

What’s more, botanists say there’s nothing uniquely Irish about shamrocks. Most clover species can be found throughout Europe.

No Snakes in Ireland

Another St. Patrick myth is the claim that he banished snakes from Ireland. It’s true no snakes exist on the island today, Freeman said—but they never did.

Ireland, after all, is surrounded by icy ocean waters—much too cold to allow snakes to migrate from Britain or anywhere else.

Since snakes often represent evil in literature, “when Patrick drives the snakes out of Ireland, it is symbolically saying he drove the old, evil, pagan ways out of Ireland [and] brought in a new age,” Freeman said.

The snake myth, the shamrock story, and other tales were likely spread by well-meaning monks centuries after St. Patrick’s death, Freeman said.

(Related: “Snakeless in Ireland: Blame Ice Age, Not St. Patrick.”)

St. Patrick’s Day: Made in America?

Until the 1970s, St. Patrick’s Day in Ireland was a minor religious holiday. A priest would acknowledge the feast day, and families would celebrate with a big meal, but that was about it.

“St. Patrick’s Day was basically invented in America by Irish-Americans,” Freeman said.

Irish-American history expert Timothy Meagher said Irish charitable organizations originally celebrated St. Patrick’s Day with banquets in places such as Boston, Massachusetts; Savannah, Georgia; and Charleston, South Carolina.

Eighteenth-century Irish soldiers fighting with the British in the U.S. Revolutionary War held the first St. Patrick’s Day parades. Some soldiers, for example, marched through New York City in 1762 to reconnect with their Irish roots.

Other parades followed in the years and decades after, including well-known celebrations in Boston, Philadelphia, and Chicago, primarily in flourishing Irish immigrant communities.

“It becomes a way to honor the saint but also to confirm ethnic identity and to create bonds of solidarity,” said Meagher, of Catholic University in Washington, D.C..

Dyeing the River Green for St. Patrick’s Day

Sometime in the 19th century, as St. Patrick’s Day parades were flourishing, wearing the color green became a show of commitment to Ireland, Meagher said.

In 1962 the show of solidarity took a spectacular turn in Chicago when the city decided to dye a portion of the Chicago River green.

The tradition started when parade organizer Steve Bailey, head of a plumbers’ union, noticed how a dye used to trace possible sources of river pollution had stained a colleague’s overalls a brilliant green, according togreenchicagoriver.com.

Why not use the dye to turn the whole river green on St. Patrick’s Day, Bailey thought. So began the tradition.

The environmental impact of the dye is minimal compared with pollution such as bacteria from sewage-treatment plants, said Margaret Frisbie, the executive director of the advocacy group Friends of the Chicago River.

Rather than advising against the dye, her group focuses on turning the Chicago River into a welcoming habitat full of fish, herons, turtles, and beavers. If the river becomes a wildlife haven, the thinking goes, Chicagoans won’t want to dye their river green.

“Our hope is that, as the river continues to improve, ultimately people can get excited about celebrating St. Patrick’s Day different ways,” she said.

Pint of Guinness on St. Patrick’s Day

On any given day 5.5 million pints of Guinness, the famous Irish stout brand, are consumed around the world.

But on St. Patrick’s Day, that number more than doubles to 13 million pints, said Beth Davies Ryan, global corporate-relations director of Guinness.

“Historically speaking, a lot of Irish immigrants came to the United States and brought with them lots of customs and traditions, one of them being Guinness,” she said.

Today, the U.S. tradition of St. Patrick’s Day parades, packed pubs, and green silliness has invaded Ireland with full force, said Freeman, the classics professor.

The country, he noted, figured out that the popularity of St. Patrick’s Day was a good way to boost spring tourism. (Get National Geographic Traveler magazine’s list of the best hotels in Ireland.)

“Like anybody else,” he said, “they can take advantage of a good opportunity.”

March 17, 2011 Posted by | antelope valley, antelope valley social media | , | Leave a comment

The social media strategy series: Guidelines and Training


 

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Antelope Valley’s Premier Social Network…Cloud Computing

 

The social media strategy series: Guidelines and Training

by Gemma Went

This is the penultimate post in our social media strategy series and it’s been a long time coming. This also means that the series ebook will be out in a couple of weeks for those of you that have signed up for it. If you haven’t already, pop your details here and we’ll send you a copy when its done.

 

The series has so far covered:

So next up, guidelines and training. An essential ingredient. Once you’ve figured out which social activities you’re going to engage in and who will be working on them, you need the right guidelines and training that allows your team to do a good job. Now, don’t think this needs to be a big nasty rule book. Your goal here is to provide the tools and knowledge they need to be able to achieve your social media strategy.

Guidelines

Your guidelines should cover:

  • Your objectives. Be clear why you’re using social and how it will be measured so the team understand what they need to achieve and what their KPI’s will be. The training can cover the full strategy, but I find it useful to add the objectives in the guidelines as a reminder.
  • Who the social media team is. Now, as social impacts many areas of the business, this should also include those behind the scenes as well as those on the frontline, like IT, Legal, HR etc.
  • Which social activity you’ve defined in the plan, how it will be used and how much time is acceptable to spend on it.
  • Who owns the profiles, if your team are Tweeting from their own accounts, for example, do they own those accounts or does the company? Be clear with this from the start as things could get tricky if they leave.
  • And on the subject, have a plan for what happens to the profiles once people leave.
  • What content should be shared through social media. Be descriptive here as this is important. Make it clear what content is confidential and what isn’t. Also be clear what language is acceptable. If you have brand/messaging guidelines it would be a good idea to share these so that the team fully understand your positioning.
  • If the members of your social team have different roles, be clear what they are and what’s expected of them.
  • What to do if things go wrong. List ALL possible risk scenarios and how they should be handled to make it clear (and of course make sure you have the process in place to deal with these if they happen).

Make the guidelines concise, easy to read and accessible. Here are some great examples to guide you.

Training

Once the guidelines are done, you’re ready to train the team. If you feel confident doing this yourself great, if not get someone in to help you. The training is key as it gives your team the knowledge they need and empowers them to use social media confidently. The training should cover:

  • The social media strategy. Make sure everyone involved understands your objectives, how they will be measured, who your target audiences are what content you will be sharing and everything else in-between. You’re after understanding and full buy in here so ensure it’s easy to grasp and free of jargon. Also include how the team will be reviewed and how often.
  • Your guidelines. Again, you want full understanding and buy in from the team.
  • If their experience of social media is limited, help them by including an introduction to ensure they understand what it is and how it works.
  • Training on each activity and how it will be run. Include everything here, from profile set up and bio writing to how to use each tool in your plan. Make sure you include all the tips and tricks to make it easier to manage and if you’ve chosen tools like Cotweet, Hootsuite, Tweetdeck etc, include a full explanation.
  • Spend a little time on the content as this is often a sticking point. Show them how to find the right content to share, how to produce content, even how to write if need be.
  • How they should engage through the various channels and deal with things like negative blog comments.
  • Who is there to help them if they get stuck. This is important, your team should feel fully supported should things go wrong. You could provide ongoing coaching if that’s a requirement.

If you feel it’s necessary, arrange a few sessions over a period of time to give them the chance to feedback and discuss their findings.

Have you implemented guidelines or training for your business? If so, I’d love to hear about how it worked for you.

The final post in this series will look at Ongoing Management and Beyond.

 

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November 14, 2010 Posted by | antelope valley social media, social networking, socialnomics, Socialnomics solutions | , , , | 2 Comments