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Social Media Spending Habits Rise, New Research Reveals

I was looking around for some helpful information for marketing your business through Social Media and found this article. If you would like to know more about presenting your business through Social Media Platforms Give me a call at 661.305.2737 or visit me at

Social Media Spending Habits Rise, New Research Reveals

Are you wondering how other businesses are allocating their social media activities in relation to other marketing tasks?

This article reveals the findings of a few new research studies. What they found might surprise you.

Small Business Focusing Big Time on Social Media and Blogging

Small businesses are spending three times more on social media and blogsthan larger businesses.

In HubSpot’s 2011 State of Inbound Marketing Report, researchers discovered thatsmall businesses plan to spend 29% of their lead generation budget on social media and blogs. Asked the same question, medium to large businesses only plan to spend 9% on the same categories. 

cost per lead

HubSpot’s conclusion: all marketers are increasing their lead generation budgets for social media and blogs. In fact, the average company increased their spending from 9% to 18% between 2009 and 2011.


The HubSpot report has many more important insights on acquisition rates and comparative data on various industries. Check it out here.

June 2, 2011 Posted by | Spending Habits, State of Marketing Report | , , , | Leave a comment